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Press Release

Sugarcane Launch

on 15 Jun 2023 / 20:12 PM IST

Storia launches 100% Sugarcane Juice

All Smiles for India’s OG Street Juice. Made with 100% Sugarcane, this refreshing drink is the perfect addition to Storia's lineup of awesome beverages.

According to the company, with a shift in consumer preference from loose-selling items to packaged commodities, Storia's entry into hygienically processed 100% Sugarcane Juice is a game-changer in the highly unorganized Indian sugarcane juice market.

Storia's dedication to hygiene and quality assurance will establish a new benchmark for the sugarcane juice sector and give customers a safe and energising beverage alternative they can rely on.

Storia's sugarcane juice is now available at Modern Trade Stores and eCommerce platforms like Amazon, Bigbasket, Blinkit, Zepto, etc. It comes in a convenient 180 ml bottle, perfect for on-the-go consumption and 750 ml bottle for family packs.

Storia’s chief marketing officer Shalin Desai said, "Storia's technical prowess is the driving force behind our commitment to launch this product in the highly unorganised sugarcane juice market. The sensitive nature of this product demands a hygienic and convenient solution, which we proudly provide without compromising on taste. Our product has no added sugars and no preservatives, offering customers a delightful experience that replicates freshly squeezed sugarcane juice. With only a few branded players in this space, our entry presents a great opportunity to provide a wholesome and hygienic alternative to the street-side options.”

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